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Transmedia Storytelling is designing a story to unfold across multiple media — analog, digital and even brick-and-mortar — in an expansive rather than repetitive way.
We examine how to do this — with design thinking and user experience testing — in journalism at Ball State University’s Center for Emerging Media Design and Development.
Kevin Moloney is an Assistant Professor of Emerging Media Design and Development at the Center for EMDD at Ball State University, a graduate
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